Jaya Rathore, one of the most promising faces in the coming days of Indian Fashion, aspires to explore and expose the traditional Indian craft with a contemporary outlook and thereby, carry the Indian ethnic essence around the world, launched her label in January’2008. Jaya retails from prestigious stores like Ensemble (Delhi & Mumbai), Aza (Delhi & Mumbai). She mainly uses her indo-western, hip-hop and classy designs on organic fabrics, net, silk, velvet, satin and georgette. Her cocktail outfits represent her unique thinking which blends international embroidery portrayed in Indian style. Inspite of being new in the Industry, there’s absolutely no stopping for Jaya. The year she was launched, she caught the eyes of everyone at Bridal-Asia which was a huge success.