Ace Designer Jaya Misra, a topper from NIFT and winner of many accolades including the honor of 17th Lions Gold Award for the Best Upcoming Designer and 18th Lions Gold Award for the Best National designer worked mostly in International shows, is known for her creativity and brilliant design concepts. She started her company Lustrouz in 2005, a house that seeks to interpret traditional Indian crafts and design aesthetics in a contemporary language. The key phrase that runs through her creations is ‘ethnic-innovative’, with special emphasis on quality materials and exquisite craftsmanship, utilizing the skills of the finest local craftspeople. An avid gardener herself, Misra often uses floral motifs to symbolize the elegance and inherent femininity of the modern urban Indian woman that she designs for – someone who is delicately beautiful, but who possesses inner resilience and strength. Her designs are a celebration of ‘love, life and luxury’, the three buzzwords around which her creative philosophy revolves.