Berger Paints Introduces 'Kolkata Street Art Festival' In The Cultural Capital Of India

by Admin 15.07.2017

Kolkata, 15th July, 2017: Berger Paints today announced the commencement of the “Kolkata Street Art Festival” – an initiative undertaken to enrich, beautify and clean the city in a unique way today at The Park Hotel. The press conference was jointly addressed by Mr. Abhijit Roy, CEO & MD, Berger Paints India Limited; Shri Jogen Chowdhury, Veteran Painter and Chief Advisor/ Mentor of Kolkata Street

Art Festival, Shri Debashish Kumar, Mayor-in-Council, Kolkata Municipal Corporation, Shri Pratyush Kumar Ghosh, Deputy General Manager, Kolkata Metro Railways along with Renowned Fashion Designer from Kolkata Mrs.

Agnimitra Paul.

Berger paints India Limited has for the first time brought such a festival to Kolkata. They aim to integrate and make the cross-section of the society aware through this one of a kind public art and to make Kolkata cleaner and more beautiful.

Mr. Abhijit Roy, CEO & MD, Berger Paints India Limited said, “In India, Street Art Festival has taken place across several cities and has become a part of the popular culture. Now it’s time for Kolkata to hold this event in its own unique way. The main objective of this initiative is to make the city cleaner and even more stunning. The mission is to paint more prominent walls in the upcoming few years. We are seeking to collaborate with local authorities and Government bodies to ensure sustenance and cleanliness of these walls throughout the year.”

Whilst murals and urban art has been well documented over the past few years, the Kolkata Street Art Festival plan to celebrate the work of 15 admired artists working in various diverse contexts. Shri Barun Saha and his team will work under the supervision of Shri Jogen Chowdhury.

On this occasion, Shri Jogen Chowdhury, Chief Advisor, Kolkata Street Art Festival shared his views saying, “The exhibition celebrates the power of creativity and the culture of Kolkata via variant colors on the wall. This noble initiative taken by Berger Paints will revamp the city giving recognition to the artists.”

The announcement highlighted that the tentative list of locations where the festival will showcase artworks in Kolkata which includes : Ballygunge Tram Depot Wall, Eden Gardens Wall, Wall near Park Circus tram depot, Wall at New Alipore (near Suruchi Sangha), Wall near Exide crossing (Calcutta Club wall), Shyam Bazar Metro Wall, Jatin Das Park Metro Wall, Central Metro Wall along with 2 Trams. It was also mentioned that Berger Paints will lookout for more prominent walls in and around the city that can be a part of the festival.

About Berger Paints India Limited: With modest beginnings in India in 1923, today, Berger Paints India Limited is the second largest paint company in the country with a consistent track record of being one of the fastest growing paint companies, quarter on quarter, for the past few years. In India, Street Art Festival has taken place in. And the national media has tremendously praised this initiative across the country. The main objective of this initiative is to make the city a little cleaner and beautiful and increase awareness about societal issues through art.

For further details please contact:
Candid Communication
Debapriya Chowdhury/ Priyanka Basu Moulik
8697727259/ 8697727261