Spotify – ‘Esho Podcast Sikhi’
The podcast topics of this initiative ranged from storytelling and interviews to knowledge and learning, self-help and motivation. This program is to encourage creators to create podcasts and share it with the world for meaningful conversations and hope to see more podcasters emerge from the region.
As the popularity of audio streaming platforms grows in West Bengal, regional language content on Spotify is appealing more listeners from the region. Spotify original and exclusive podcasts in the Bengali language, namely, ‘Pretkotha’, ‘Sunday Suspense Bangla’, ‘Gaurav Bolchhi’, and ‘Mon Khule with Gourab’ feature consistently on the Indian podcasts chart.
The felicitation of the winners of ‘Esho Podcast Sikhi’, the first Anchor program in West Bengal, was conducted by RJ and presenter Mir Afsar Ali, multidisciplinary artist Sujoy Prasad Chatterjee, digital content creators Poulami Nag and Gourab Tapadar, actor Gaurav Chakrabarty, and Head of Marketing, Patra Bharati, Esha Chatterjee. The winners also received cash prizes of INR 1,00,000, INR 50,000 and INR 25,000 for the first, second and third positions, respectively.