KKR & Gitanjali Group – A Marriage
The event marked an alliance between the Indian Premier League team Kolkata Knight Riders and the leading jewellery brand Gitanjali Group for the 4th season of IPL. To resemble the alliance as a marriage between the two brands, the whole set-up as well as the rituals conducted were metaphorical to a wedding ceremony. The stage was set, a pandal was decorated, band-baaja were playing, and upon arrival the safa-adorned co-owner Shahrukh Khan and his team were welcomed with tikkas by the Gitanjali team. Prior to the presentation, a holy ritual with mantras was conducted by a priest to bless the team for the upcoming matches and the partnership of the brands.
Mr. Nishit Mehta, on behalf of Gitanjali Lifestyle, presented Shahrukh Khan and team KKR with a Golden Helmet each, to signify the fire deity ‘Agni’, the binding fire and the primary witness of a marriage, as a token of good luck and goodwill, to solder the brands association as the jewellery partner of team KKR. Mr. Santosh Srivastav, MD of Gitanjali Jewels, also presented a 1kg gold plated coin to Shahrukh Khan as an emblem of the partnership. The evening witnessed a fashion show where the designer Abhishek Dutta showcased his Summer Bridal Collection of infamous Bengal weaves and craftsmanship.